Traditional needs-based problem-solving focuses on identifying needs in a failing community and creating external inputs to meet those needs. This approach does not create a sustainable solution because it fails to deliver the tools necessary for that community to create its own success. When the external support is removed, the problem simply returns. (an alternative, opposite approach is Positive Deviance) Learn more.
Executive Director, American Bicycling Education Association
Through two decades of bicycling, I observed many close calls and conflicts as an individual transportation cyclist as well as a recreational group rider. Studying the behavior of both cyclists and motorists, I became convinced that the greatest challenge facing American bicycling is lack of education, coupled with the destructive belief system Americans have developed about our roads.
It has become my mission to correct this problem and empower individual bicyclists to ride with the confidence and skills to reach any destination by bike. I believe we can transform our traffic culture, through education and social marketing, into one which recognizes that roads are for all people, not just the ones driving cars.